The Reason

For those who feel “sexually oppressed” thanks to feminist movements constantly bringing up the topic of obvious sexism everywhere, its repeated for a reason. Without constant awareness, the problem will never be solved and just be ignored. Communication is key, hence the heavy use of social media to spread the fact that this is wrong.

Its true that the women to male equality is much better than before, go back a few decades and women hardly had any legal rights. Go back a century or two and having a job was considered outrageous. Walking around without a chaperone? How daring. Flashing an ankle or holding hands with an unrelated man was even worse. Females involved with adultery were often sentenced to death and men were treated with a reprimand and excused with the statement, “boys will be boys” and a laugh, whereas now, having a causal relationship is quite common.

In the future there will still be more changes, hopefully towards more social equality. We started a thread on MailOnline, a European news site, asking for people’s opinions on how they would start such a change. (You can read the actual conversation HERE) Most had pretty short, straightforward statements on the sexualization of women in commercials, but pink64 summarized it pretty well:

"I think the bottom line is that women are judged on our looks far more than men ever have been. If a man succeeds then it's his acheivements that are important, but a succesful woman gets criticised for her clothes, her hair and - quite often- her domestic life! It's a paradox because I love being a woman. I love having long hair and wearing make up and nice clothes. I am pretty sure if I had a slim, lovely figure I would want to show it off. I do like to show off my decolletage as I think it looks nice, but not too much...I think overt sexualisation in adverts is an insult to men and women alike. If an advert for (say) a car features a scantily clad woman then perhaps that advert is equally demeaning to men as it suggests that men will only look at the advert because of the girl - how patronising is that?"