Sunday, May 31, 2015

Classical Art

Although classical nude paintings are often appreciated, priceless, and praised for depicting the traditional, bare human form beautifully, modern advertisements of women in comparison are often regarded as outrageous and shameful. Present artwork is more vivid due to technological advancements of tools such as photographic equipment, Photoshop, and Illumination. Nude paintings in the Renaissance, Baroque, Romantic, and Neoclassical periods have been created due to the painters’ judgment towards female beauty without concealment.


Within the 15th century, the Renaissance painting of the Madonna Surrounded by Seraphim and Cherubim, illustrates a Virgin Mary with her breast exposed, prepared to feed baby Jesus. Her exposed breast was a symbol of wealth, status, and nutrition. However within the 21st century, controversy ignited when a photo of a mom breastfeeding her six year old son was made the cover of TIME magazine, which malicious commenter’s criticizing that it was “child molestation” and “provocative”. Society’s reaction toward the front page displays how overdramatic and sensitive people have become towards something as natural as breast feeding. This is contradictory to how people are arguably desensitized with the nudity allotted on advertisements. Future generations must be exposed to a more artistic and natural approach to nudity, rather than the sexually appealing types that are often found in advertisements today.


The use of sexual content in advertisements is debatable between many major perspectives.  Culturally, sexualization in media differs depending on how open the society is to revealing nudity and intimacy on camera. Asian cultures are typically described as conservative compared to Western cultures. Advertisements could also be viewed form of art as it is a form of expression and are usually successful because they arouse curiosity, attention, and controversy from their viewers. Sexualization of females in commercial advertisements has become an issue as it affects how they are viewed historically, artistically, and culturally and must be addressed in the future to gain respect for women and prevent their constant demoralization.

Tuesday, May 26, 2015

The Root of the Problem

Many fast food companies, like Carl’s Jr. and Burger King, are known for the sexual advertisements they use to promote their products. The topic of Carl’s Jr. going over the top has been especially popular since their All-Natural Burger commercial featuring 21-year-old Floridian model, Charlotte McKinney, which aired during the 2015 Super Bowl. The ad featuring ‘Ms. Melons’ is Carl’s Jr.’s most successful advertisement recorded, containing higher views on Youtube than any other, even more so than ones with Kim Kardashian or Paris Hilton. 

Charlotte McKinney
"If you can't take a joke, then don't watch it."

However, similar to dolphins caught in a fish trap, children watch these sexual advertisements shown on public television and are unknowingly influenced by such content. Studies support that younger generations then interpret similar themes as acceptable behavior in society. Results include an increase in levels of violence and unrealistically high standards for the physical human body, with noticeably more pressure placed on women. Young girls today have some of the lowest recorded self esteems because of social pressure to be thin, yet curvy, natural beauty, yet flawless skin and hairless legs.

The first recorded use of sexualized content in advertisements occurred in 1871 when Pearl Tobacco advocated the image of a “naked maiden” on their product packaging(1). By gradually increasing the nudity of women in commercials since the 1870s, when Pearl Tobacco promoted the first “naked maiden” product packaging(2), society’s view of the female image has lacked respect due to growing exposure of a woman’s body. Modern day advertisements involving women’s are portrayed as luring, flirtatious, and lustful, resulting in society’s bias towards women. Nudity is viewed as oversexualization, which has tainted the innocence of society’s youth, it is not the content, but instead the way the content is utilized that has highly debatable aftereffects on current and future generations. Compared to the past, the focus points that companies advertise have changed dramatically. 


Burger King ad promoted in Singapore in 2009
In 1987, a Burger King advertisement simply displayed a burger meal with the slogan “Get your Burger’s worth” underneath (3). In 2014, however, Burger King released an advertisement of a male looking down surprised and a slogan “Irresistibly long and beefy” above the image(4), referring to the  male sexual organ. The advertisement campaign by Burger King, uses sexual references in their wording to entice interests from viewers. As the 1987 Burger King advertisement contains no sexual content, it showcases how society’s standards are constantly evolving. Most 2014 advertisements boast topics regarding intimacy and sexuality. Once large scale companies such as Burger King use sexuality in their advertisements, the trend causes many more companies to follow within the corporate world.





1Dovovan, Patricia. "Study Finds Marked Rise in Intensely Sexualized Images of Women, Not Men." - University at Buffalo. University of Buffalo, 10 Aug. 2011. Web. 03 Mar. 2015.

2DeGeorge, JJ. "Preclinical Predictors of Clinical Safety: Opportunities for Improvement." - Sistare. Wiley Online Library, 16 May 2007. Web. 11 Mar. 2015.

3 Peppers, Margot. "'I Sifted through HUNDREDS of Sesame Buns to Find the Right One': Professional Food Stylist Reveals the Secrets behind Mouth-watering Ads." Mail Online. Associated Newspapers, 04 Apr. 2014. Web. 03 Mar. 2015.

.4Vukovic, Diane. "Depressingly Real Examples of Sexism in Meat Marketing - PlenteousVeg." PlenteousVeg RSS. Plenteous Veg, 24 Mar. 2014. Web. 03 Mar. 2015.